I say that because of course you need to be careful with commercially sensitive ideas, as you do not want to pass your plan on to someone in the pub who then starts your idea before you across the road.
A successful project report must achieve the following objectives: Be appropriately arranged, with an executive summery, a table of contents and its chapters in correct order ; Be the right length and have the right appearance ; Give a sense of what you and your company expect to accomplish ; Explain in quantitative and qualitative terms, the benefits to the user of your company products and services ; Present hard evidence of the marketability of the products and services.
I often see people split into two camps. On one hand those who almost ignore competitors in their business plan, because they do not want to think about the issue yet and feel so confident they have a great idea for the market regardless. But I recommend not being overconfident when it comes to competitors. They are still there for a reason, they are still around and in business for a reason, so view them with that in mind.
A valuable source of information about your business that may be required by third parties ; Improved use of your company personal resulting from participation in the business planning process ; Increased employee motivation ; Increased profits and sustained growth.
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