It seems to have been put there to fill the need to attribute a certain sum to marketing. Make sure you are researching each point of your budget, make sure that you are giving it context and it makes proper sense within your overall plan.
A successful project report must achieve the following objectives: Be appropriately arranged, with an executive summery, a table of contents and its chapters in correct order ; Be the right length and have the right appearance ; Give a sense of what you and your company expect to accomplish ; Explain in quantitative and qualitative terms, the benefits to the user of your company products and services ; Present hard evidence of the marketability of the products and services.
When I have received business plans, the very best responses come from people who have looked at the risks and have an answer for every question. What you never want is to throw a scenario at your plan and have to answer "I don't know what I would do in that situation". You want to plan for every possible contingency, and certainly all the major risks to the ongoing success of your business.
Marketing Plan: Marketing plan lays down the strategies of marketing which can lead to the success of business. These strategies are in terms of marketing mix (product, price, place and promotion). From the market feasibility study and marketing research, potential/ present demands of customers are determined which helps in understanding the profile of customers and hence help in laying down the strategies for segmentation of the market, identification of the target market laying down strategies for target market.
business conclusion example
b2b marketing objectives examples